How many hours do you spend browsing your favorite social media platforms? Once they've reached a particular level of popularity, these apps usually take the due leap required to reach the next step. Rather than simply being the ultimate entertainment hub, the current trend to maintain popularity and grow even more is using social platforms as a marketing tool. TikTok, everyone's go-to video-centered app, has undergone a similar shift and introduced means for its devoted accounts to uplift their page, namely TikTok followers-wise and sales-wise alike. This article touches upon the basic principles in running ads on TikTok.