How many hours do you spend browsing your favorite social media platforms?
Once they've reached a particular level of popularity, these apps usually take the due leap required to reach the next step.
Rather than simply being the ultimate entertainment hub, the current trend to maintain popularity and grow even more is using social platforms as a marketing tool.
TikTok, everyone's go-to video-centered app, has undergone a similar shift and introduced means for its devoted accounts to uplift their page, namely TikTok followers-wise and sales-wise alike.
This article touches upon the basic principles in running ads on TikTok.
Applying For A TikTok Ads' Account
To enjoy the privileges of running ads on TikTok, the first thing you should do is applying for this service on ads.tiktok.com and hope to get accepted.
Since the app's policy is rather strict (it might be because the majority of its audience is gen Z millennials), it won't accept any controversial companies' presence, such as tobacco or alcohol firms.
If the app didn't hold such a policy, the finger of blame would be directed towards TikTok for being responsible for any bad habits these youngsters adopt from browsing the app, so you might turn to another platform if you promote such a brand.
Setting Up Your Campaign
Once you've created an account, it's time to set up your campaign!
Every song or a book has a title, right?
The initial step in creating a TikTok ad is defining the different campaign settings: we begin by choosing an ad-objective, then deciding on the campaign name and whether we'd like to create a split test or not.
Once these points have been addressed, we set the budget at hand.
Since the determined ad-objective directly affects the ad's performance, it's crucial to understand what each function is about.
Impressions are the rate that determines how many times people will be exposed to your content.
If increasing your videos' impressions is your campaign's core goal, this objective will get the job done.
This ad-objective is quite self-explanatory.
In cases when your posts don’t perform as expected (or, in the worst case; they have 0 views), you might want to consider a Video Views campaign to make these numbers go higher.
This objective will come in handy if you've just launched a new app and want to spread the word about it.
The fourth ad objective will take care of your site's traffic rates and give it the respect it deserves by getting more traffic to it.
If your site sells some product, a conversions' campaign will be your BFF's since it's about working-up on the chances of people taking action on your site.
Such actions could be anything from purchasing or signing up for a newsletter; you name it.
One of the most common and useful strategy to guarantee your campaign's doing better is by creating a split test.
In a nutshell, a split test is about creating 2 nearly-identical ads, in which only one variable differs one from the other.
TikTok's algorithm will compare these ads' results and reveal insights about each one.