2021 has just begun, and it’s rather hard to talk about the most trending social media platforms out there without mentioning TikTok.
Although TikTok is rather new in the social media sphere, it’s been buzzing and turning social platforms inside-out due to the unique features it brought to the table, that had been quite rare before it entered our lives.
As a start, TikTok is a video-focused platform.
Unlike Facebook and Instagram, where there are all sorts and shapes of content, TikTok has established its renowned rank, although there aren't any ‘classic’ social media posts of photos or story uploads there.
TikTok has taken video-creating to the next level and proved to us all that there’s so much we can do with short-length videos; all we have to do is pick a niche and start TikToking.
Above all, TikTok has given us all a quick (yet effective) lesson in creating 15-seconds viral videos and editing them aesthetically to make them as appealing and engaging as possible.
Soon enough, many businesses, brands, and celebrities realized that to remain in the game for the long run and broaden their reach and get TikTok followers and fans, they have to open a TikTok page ASAP.
Today we’ll discuss how to tell if the TikTok page we’re looking at is ‘the real deal’, namely a genuine page, or just a fake version of one.
Verification Is Everything
Have you ever seen TikTok pages with a blue checkmark right next to their username?
It’s not some in-app bug; rather, this symbol is there to tell the TIkTok users that the page they’re looking at is one that’s been officially verified by TikTok.
Or, in other words, telling us that this page is totally legit.
This little symbol is there to make a clear distinction between fake, incredulous pages and the real ones, thus avoiding potential scamming.
On the other hand, the blue checkmark increases the TikTok presence of the pages it is assigned to and promotes them and their videos on the app.
It Looks Cool! How Could My TikTok Page ‘Win’ This Blue Icon?
Unfortunately, getting TikTok’s resources to help us doesn’t come easy.
Your TikTok page will get the chance to ‘wear’ this blue check mark if it is one or any of the following options:
- You’re a celebrity or a well-known business outside of TikTok.
- You’ve become one through TikTok.
- You’re a business page that’s invested more than 50K in ads.
Unfortunately, lower-case businesses/accounts will struggle to achieve verification.
In such cases, the goal of such accounts approaching TikTok doesn’t have much to do with promoting themselves on the app in the first place.
Rather, they prefer to upload valuable and memorable content on the app and see their page’s engagement grows slowly but surely.
Reaching TikTok fame and eventually getting the verification-mark starts with making high-quality content.
When you will, you'll soon become as viral as your favorite TikTok influencers.