We have all been there; looking expectantly at our latest TikTok post for hours, longing for the engagement numbers to increase, and the great disappointment when nothing happens no matter how long we wait.
Then we start overthinking and analyzing things - how come that the video we’ve put our best efforts into to make it engaging and fun does so bad.
So how do we grow from such flops?
What will make your TikTok video shine to an extent that it will generate so many notifications you’d miss the days you were just a nobody in the platform?
The TikTok Algorithm
The TikTok algorithm (or, in other words, the ‘mastermind’ that decides which videos will be suggested in your audience’s ‘For You’ page) will be on your side if your videos yield impressive engagement rates (i.e., they get many TikTok likes and followers).
Therefore, if there’s one thing you should pay great attention to is ensuring your videos are just stunning from the very first second.
As the saying goes, there’s no second chance for first impressions, this should be your policy toward your TikTok videos.
So what exactly do you mean by ‘stunning’?
That’s a very good question.
‘Stunning’ refers to nearly everything about your new post - from the content you choose to deliver, and down to the smallest details such as preparing the perfect lighting in advance.
Moreover, another way to broaden your posts’ exposure is adding hashtags in your new posts.
It doesn’t require much from you (other than throwing in a few hashtags, and not only the most popular ones at that while you’re at it).