Have you always dreamt of going viral? If yes, then TikTok is the perfect app for you.
TikTok is one of the leading social media platforms, with about 738 million downloads in 2019. Since its release, the TikTok algorithm was thought to be a complex one.
However, this is not true. It's a fact that TikTok can easily make you viral and famous, not only on the app, but on other platforms too!
Without further ado, let’s see how the TikTok algorithm works and how you can make your content go viral.
Video Evaluation Process
After uploading a video, the TikTok algorithm evaluates it and 'pushes' it to other people's feed accordingly.
But how does the evaluation process of the algorithm function? Read the discussion below.
The evaluation process begins in classifying a video, checking how many followers the account posting it has.
The more followers, the larger audience a post will reach. Once done, the video is now featured in-between the popular content found on the app.
Now the video goes through the process of evaluation.
Statistics about likes, comments, share, downloads, and views are checked by the app's algorithm (this data is not revealed to the users).
If the video is watched to the entirety, then the content is considered of good quality.
Similarly, if the ratio of likes and comments is maintained, a video is thought to be great. For more feed appearances, your content should meet the demand of 1 like to 10 views.
Tips For Becoming A TikTok Influencer
TikTok is the only platform where you can make your content go viral in a single night. Below are some tips that can help you grow and become global:
- Always aim for the creation of short videos. The shorter they will be, the better chances for people to watch them to the entirety.
- Create videos with seamless loops. This strategy increases the chances of the video getting viewed multiple times, which leads to better results in the algorithm's evaluation process while analyzing your uploads.
- Engage your followers through your videos; ask questions! It will motivate them to leave comments and raise any positive reaction from your followers in general.
- Take a 1-day break from each streak of uploads. Otherwise, the algorithm is prone to catalog your content as spam and will not 'push' it in the TikTokers' feed.
In this article we learned how crucial it is to work according to TikTok algorithm's rules. Doing so will increase our chances of becoming viral on the app. Don't forget that TikTok is all about engagement; if your videos yield an impressive amount of interaction, your way to the 'For-You' page will be shorter than ever!