The use of social media for digital marketing is the new norm these days. You will find advertisements and other paid partnerships on various channels. These will be either through business profiles or through bloggers and influencers.
Out of all social media, currently, TikTok has gained the most traction when it comes to business marketing. The use of influencers present on TikTok is on the rise and you can easily leverage this for your business’ benefit.
TikTok profiles you should know of
The first thing that you need to do is make sure that you’re up to date with all the latest trends. This includes knowing which profiles on TikTok are the most viewed, who has the most followers, and what kind of content people generally like.
You must always make sure that you’re on top of your game by engaging with the most-viewed TikTok-ers. Let’s take a look at the top 4 TikTok profiles that people actively follow and the ones you should be aware of.
Zach King is known as a trickster and will give you the most vivid videos to look at. They’re fun, engaging, and keep the audience hooked to the very end. He’s placed 3rd on TikTok based on followers.
Loren Gray, a singer and famously known social media personality holds many followers on TikTok. People actively search for her profiles to view her content and keep a regular following.
Charli D’Amelio is known as the queen of TikTok. She currently has the highest following and introduced new and fun content regularly to her profile.
Addison Rae has over 42 million followers and has become a social media celebrity with her dancing videos on TikTok.
Leveraging most-viewed TikTok profiles
You might be wondering how these profiles might be beneficial for your business. Well, through collaborations with these profiles, you can instantly boost your business.
Using influencers as a re-target strategy
People are easily moved when they see a familiar face representing a particular product. Using one of the most-viewed profiles from TikTok can help make sure that your business is getting the right exposure it needs to excel.
Create partnerships with existing most-viewed TikTok profiles to leverage their exposure. You can partner up with them and work on narrative-led content that people will love to follow. 30-day challenges about a particular thing can help you put your business out there when it’s paired with the right kind of influencer.
Making use of existing trends
Keep up to date with all the trends that are available on TikTok and use those when you collaborate with the highly viewed profiles. This will ensure that your business is still in the game and will give you a better way to put your products or services out there.
Keep in mind that TikTok has been considered a favorite by the majority of people from around the world. This doesn’t just include the younger generation and many older ones have caught up to this as well. Use it for your benefit. You will find many influencers that fit your business profiles apart from the ones mentioned here. Reach out to them and help your business grow.